26 May Is Your Website Mobile Friendly? Here’s Why It Should Be
These days more and more people using their mobile device to browse the internet. So making sure your website is mobile-friendly is more necessary than ever. In the UK over 80% of consumers now use their mobile for going online. So it’s important that your site is mobile friendly. Below is a list of reasons why having a website that is fully responsive will benefit you and your business.
Because Google recommends it.
Google has explained themselves why making a site mobile friendly is so important. The main reason is that everyone has smartphones these days and they use them to search for just about anything. Not only that but Google have confirmed that websites that are optimised for mobile use rank higher than those who don’t.
Because most people own a mobile device.
From information gathering to buying just about anything, consumers in every industry want information quickly and easily. If your site doesn’t function well on mobile all those potential customers may go elsewhere.
It helps you build credibility and reputation with your client base.
This means anyone who visits your site while on a mobile device or tablet will have a smooth, great experience that encourages those who view your site to see it as a credible source of information, services or products. People will always take note of a great experience they have. Digital or otherwise.
It’s becoming a standard best practice.
Nearly all large companies have fully responsive websites. As it builds credibility with customers to give them the best possible experience. It makes your site more accessible to everyone and most people have begun to expect this level of functionality as standard.
Your business will be modern and relevant.
Web sites that aren’t mobile-friendly are quickly becoming defunct and can be difficult to find and see information on mobile screens. This either means the screen will zoom in or pinch resulting in a poor user experience. Making sure your site is cutting edge and relevant is important in this day and age.
You can reach customers faster.
Google rewards websites that are fully responsive with a higher ranking in their search results so just by having a site that’s mobile friendly your site will get seen by more people and anyone searching via mobile.
You’ll keep your customers happier.
When a potential customer visits your site to buy something or get information the experience should be nothing short of amazing. Unhappy customers will tell people if they don’t like it. Where as happy customers will do the opposite and because so many people search on mobile these days you want to make sure that when doing so they have a positive experience.
Your website will look fantastic and work well on any device.
Building your site using a fully responsive design your pages will respond to the mobile device or tablet that accesses it and will render the page to function well and look great on anything.
As time goes by more and more sites will become mobile friendly. With this non-responsive sites will appear further and further down the search results. Away from your potential customers’ eyes. If you want your website to perform well and keep up with current technology then it needs to be fully responsive for anyone who visits your page or purchases through your site.
To check if your site is mobile friendly we’ve created a video showing how to do it yourself.